A Research paper ASSESSING THE IMPACT OF SANITATION MARKETING USING AS AN APPROACH TO PROMOTE IMPROVED SANITATION IN MALAWI.
Keywords:
Sanitation marketingAbstract
Social marketing has been used for centuries to drive behavior change, initially in politics and later in various aspects of human life. One field where social marketing principles are applied is sanitation marketing, which aims to promote improved sanitation practices. This study assesses the effectiveness of Community-Led Total Sanitation (CLTS) in promoting behavior change in Malawi, a country facing significant public health challenges due to poor sanitation. Since its introduction in 2015, CLTS has been implemented by various organizations, including Water for People, Water Aid, and World Vision International, in collaboration with local and international NGOs and the government. This study uses qualitative research methods and data collected from various organizations like Our World in Data to evaluate the success and challenges of CLTS in Malawi. The findings suggest that the success of CLTS programs depends on various factors, including the approach taken by implementing organizations. The study concludes that a multi-faceted approach is needed for CLTS to effectively promote behavior change in sanitation marketing especially in countries like Malawi.
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