Condom consumption: a cross-analysis using Herbert Simon, Pierre Bourdieu, Freud, and other socio-economic and psychoanalytical theories
Keywords:
Bounded rationality, Social capital, Economic capital, Cultural capital, Sign value theoryAbstract
This essay showcases the consumption of condoms through three different consumer behaviour perspectives, namely economic, social and psychoanalytical. Each perspective will be addressed via a specific school of thought; the economic through Herbert Simon’s concept of bounded rationality, the social through Pierre Bourdieu’s capital theory, and lastly the psychoanalytical through Freud’s principles of the ego. The same analysis is done afterwards on other consumption situations; the use of different theories will demonstrate which perspective is best matched to certain consumptions. According to the findings that will follow it is evident that condoms consumption is best explained via Freud’s theories.
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